Marketing Manager Resume Example
Marketing manager resumes must prove ROI. This example shows how to present campaign performance, growth metrics, and multi-channel attribution in a format that demonstrates you drive business results, not just activity.
# Casey Williams **Marketing Manager** | Chicago, IL | casey.williams@email.com | (555) 890-1234 [linkedin.com/in/caseywilliams](https://linkedin.com/in/caseywilliams) ## Summary Marketing manager with 6 years of experience driving growth for B2B SaaS products. Expertise in content marketing, SEO, and demand generation. Track record of building marketing engines that generate qualified pipeline and measurable revenue impact. ## Experience ### Senior Marketing Manager **HubSpot** | Chicago, IL (Remote) | Mar 2022 - Present - Grew organic blog traffic from 800K to 2.1M monthly sessions through SEO strategy overhaul - Generated $4.2M in attributed pipeline through integrated content and email campaigns - Launched product-led growth initiative increasing free-to-paid conversion by 22% - Managed $1.5M annual paid media budget across Google, LinkedIn, and Meta with 3.2x ROAS - Built and led team of 4 content marketers and 2 demand gen specialists ### Marketing Manager **Intercom** | Chicago, IL | Jun 2019 - Feb 2022 - Developed content strategy that grew blog from 200K to 800K monthly sessions - Created lead nurture email sequences improving MQL-to-SQL conversion by 35% - Launched 12 webinars averaging 500+ registrants each, generating 2,400+ MQLs - Conducted competitive positioning research informing $50M product launch messaging ### Marketing Coordinator **Salesforce** | San Francisco, CA | Jul 2017 - May 2019 - Managed social media accounts (LinkedIn, Twitter) growing combined following by 45% - Coordinated 8 industry events and trade shows with combined budget of $600K - Created monthly analytics reports for VP Marketing, tracking 15+ KPIs ## Skills **Channels:** SEO, Content Marketing, Email, Paid Media, Social Media, Events **Tools:** HubSpot, Google Analytics, SEMrush, Marketo, Salesforce, Looker **Skills:** GTM Strategy, Brand Positioning, A/B Testing, Marketing Automation, Budget Management ## Education ### B.A. Marketing **Northwestern University** | 2013 - 2017
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Tips for Your Marketing Manager Resume
- 1.Quantify everything: "Grew organic traffic 180% YoY" or "Generated $2.4M pipeline from content marketing"
- 2.Include channel expertise: SEO, paid media, email, social, content, events
- 3.Show strategic thinking: market positioning, competitive analysis, GTM strategy
- 4.Mention tools: Google Analytics, HubSpot, Marketo, SEMrush — ATS systems scan for these
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